Urviya is a mid-premium to premium ethnicwear brand born from a dream to bring tradition into today’s world. It focuses on the craft of Chikankari, blending its intricate hand embroidery with modern, wearable silhouettes. The brand offers finely handcrafted garments that carry a sense of heritage while fitting seamlessly into contemporary wardrobes.
Brand Story
Urviya is a heartfelt tribute turned into a brand, born from the unfulfilled dream of Urvi, a young girl who envisioned a label rooted in the heritage of Chikankari and the elegance of handcrafted fashion. Created by her parents, Urviya honours her memory through timeless, hand-embroidered pieces crafted by artisans in Lucknow. Every thread carries emotion, legacy, and love, making Urviya not just a brand, but a story continued.
Director: Mrs. Sunita Nayan
Behind every thread is a heartbeat.🌸 For Urviya, that heartbeat is our co-founder, Sunita Nayan. Urvi’s mother and the strength behind our seams. She carries her daughter’s dream forward with care, ensuring every piece is crafted with the same love with which it was dreamed.
Director: Dr. Puja Dubey
Behind every delicate detail is her eye for beauty. Meet Puja Dubey, co-founder of Urviya and the creative soul of our journey. With her vision and care, she shapes each design into a story of elegance, carrying forward Urvi’s dream through timeless craft. 🌸